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17 December 2008
Viwawa Partners with Disney Interactive Media Group

Online Gaming Site, Viwawa, Partners with Disney Interactive Media Group to Launch a Disney Avatar Creation Engine in Singapore, Malaysia and Indonesia.

Viwawa’s new Disney avatar creation engine delights users and stimulates brand awareness.

Singapore (Business Wire) December 17, 2008- Viwawa, Asia's fastest growing social gaming network, announced today their partnership with Disney Interactive Media Group (DIMG) to offer Disney-inspired avatar customizations for its subscribers in Singapore, Malaysia and Indonesia. Now with hundreds of Disney outfits and accessories available on Viwawa’s new Disney avatar creation engine, subscribers can engage in multiplayer games with avatars dressed in Mickey and Minnie Mouse Ears, Disney shirts, hats, balloons, and more.

Combining Viwawa’s growing reach and user base with Disney’s universal appeal for audiences of all ages, this is the first time for DIMG to bring a touch of Disney to the virtual lives of Netizens and fans in these markets. ComScore has recently reported that 51% of Asia-Pacific internet users visit online gaming sites, indicating continued interest in virtual worlds.
“Our multiplayer games, live chat, forums and mobile gaming portal have gained Viwawa a huge market share in the Asian teen and young adult online gaming segment. By offering Disney-themed customizations, we will further entrench Viwawa as the online gaming site with the coolest avatars and social networking tools,” stated Chris Low, Viwawa President. “By generating an influx of new subscribers with the Disney avatar creation engine, Viwawa will gain brand awareness in these Asian markets.”

About Viwawa
Viwawa, a division of Pendulab, offers imaginative online games that challenge the mind and encourage playful competition. Intense battles ensue where strategy and skill prevail in fighting games Wahlords, dynasty chess and Numeroid while players stay enthralled on the memory battlefields of Wahjong, with trickery and plain luck being paramount. Trash talk may start in the forums but the in-game live chat encourages duels that last all night.  Visit www.viwawa.com for the hottest free games and visit www.pendulab.com to learn more about the Viwawa creators.

About SilkRoad Equity
SilkRoad Equity is a private investment firm founded by Andrew J. “Flip” Filipowski and Matthew Roszak. SilkRoad Equity targets investments in the areas of technology, life sciences, media and entertainment and real estate, and is comprised of a portfolio of companies that includes: Pendulab, SilkRoad technology, SolidSpace and Viwawa. For more information, visit www.silkroadequity.com.

Media Contact:
Chris Low
sales@viwawa.com
+65-64487072

 

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