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Business Scenarios
To better illustrate how Market
Intelligence is used in real life businesses, we have illustrated
various scenarios where Market Intelligence is used effectively
to help save cost and increase Return on Investment.
Customer Feedback
Business A wants to improve
his product features. In order to do this, business A
decides to run a survey campaign for his existing customers.
Business A wants to know things such as:
- Where
did his customers hear about his products?
- What
are the key factors that make the customers buy his
product?
- What
other competitors have they researched on?
Business A makes use of MySurveyBuilder
to easily construct, setup and publish his survey online.
Best of all, business A has access to the survey results
instantly in real time without having to spend a lot
of money to get a quality survey campaign up and running!
Market Survey
Business B is preparing to
start a new product line. Before embarking on this capital
intensive investment, business B plans to run a market
survey in order to find out the receptiveness of the
consumer for the proposed new product lineups.
Business B uses MySurveyBuilder
and launches an online survey for existing customers.
Through the survey, which targets about 5000 respondents,
Business B is able to assess the financial viability
of the new product line.
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